Making green from green: Is it the new playing field? The game is on as soon as companies cross onto this playing field. When real dollars can be made from environmentalism, then it makes environmentalism helpful for you and great for company. The sweet odor of revenue and differentiation wafts through the air.
Will Wal-Mart construct their car park with this stuff? They declare that they stand for sustainability, but are they? Will towns and counties? Is the stimulus friendly to this sort of decision? For me, the response to these concerns is yes. It is just a matter of timing. It is no longer a concern of "if." It is now just a question of when. It looks like making green from the green might be entering its own.
It's those who take the road less traveled who develop brand-new sustainable industries, create new products, construct long-lasting enterprises, and motivate those around them to push their capabilities to the greatest levels of achievement. And if you stop being the scrappy underdog, being that individual who's combating versus the odds, you're going to risk the worst fate of all: mediocrity.
The million dollar concern is: from a business perspective, is that worth anything? First, in my opinion, it is not a detriment. All things being equal, would anyone be anti-environment? But the question stays, will consumers be brought in to environmentalism and spend for it? Schools might, however how most sustainable companies about hospitals? Probably not your typical food manufacturer or tool shop-or would they?
The ability for leaders and supervisors to learn rapidly is certainly a critical benefit. Especially in markets where new technologies and/or quickly changing consumer expectations can disrupt the status quo over night. But the capability to discover rapidly is not nearly as important as the capability to unlearn faster than your competitors. The market leaders of the future will be those business that not only find out quickly, however can shed outdated concepts and ways of believing faster than their competitors.
He liked the craft and gift industries. He was good at what he did and ended up being a leader in his service circle. Now and once again, he drops into his former company (that he sold) simply to feel the enjoyment of new item advancement. However, his passion for presents and crafts is not what drove him, it was his purpose that kept him motivated.
Recently, I participated in a company workshop. The speaker discussed "function." What he said, makes much more sense. We must be constructing our businesses based on a "Purpose." What do we see for ourselves long after our service is gone? Function, not enthusiasm ends up being the driving force for getting up in the morning and preforming our company tasks.
There are still some parts of the ocean that are devoid of PCBs and mercury. They lie south of New Zealand, far from the major shipping lanes and the coal-fired electric plants. You can still get pure fish oil from that part of the ocean and some manufacturers do. It just takes a little effort to find them.